ALPINE
Role: Ai Art director
Alpine is a leading Dutch brand specializing in premium hearing protection designed for everyday life. Combining innovation, comfort, and acoustic performance, Alpine develops products for music lovers, travelers, motorcyclists, children, and professionals—helping people protect their hearing without compromising the quality of their experiences.
Alpine Tune Collection — Summer Festival Campaign 2026
Working alongside Alpine's in-house creative team, I helped shape the art direction for the 2026 Summer Festival campaign by integrating AI-generated synthetic humans into a vibrant festival setting. The creative concept celebrates the emotional connection between people and music, capturing moments of complete immersion where every performance can be experienced in full while hearing remains protected.
The visual language blends the authenticity of live music culture with AI-driven image creation to produce expressive, high-impact campaign assets. Each scene was art directed to convey movement, atmosphere, and emotion, reinforcing Alpine Tune's promise of preserving every crystal-clear musical note without compromising hearing protection.
The campaign was rolled out internationally across both digital and print media, delivering a cohesive visual identity that resonated with festival audiences worldwide in June.
My AI workflow
